New Cadillac Crest
Almost everything about Cadillac drips with the idea of being iconic. The design of Cadillac vehicles more often than not speak all for themselves. The badge that is centered on Cadillac vehicles is referred to internally as “the crest.” Among automotive types it is instantly recognizable as a symbol of quality and luxury. The origin of the Cadillac crest is closely associated with Antoine Laumet de La Mothe, sieur de Cadillac, who was an early settler in the areas that eventually became Detroit and bordering parts of Canada; he was also a key figure in the French fur trade and had a colorful history in the region as a founder of the city of Detroit, to say the least. Legend says that his family’s crest served as the inspiration of the automotive icon. Soon, a new Cadillac crest will be featured.
The crest that has adorned the front of Cadillac vehicles has gone through a few changes over the years. But what has always endured was the image of the shield at the center of its design. The last major redesign came in 2000 with subtle changes made to shield itself and the addition of a laurel wreath. Historically, laurel wreaths have been associated with champions and royalty. It was a big deal in the Greek and Roman Empires. Most recently, the Olympic games held in Athens, Greece in 2004 when medal winners were given them on the podium. New Cadillac vehicles will be wearing the new Cadillac crest, the first vehicle to show it off was the Emiraj concept coupe that was displayed last summer in California. It was officially introduced to the public at the North American International Auto Show in Detroit, last month.
Cadillac will start rolling out the wider and flatter crest design in the very near future. It is unclear if it will be ready to go by the time we open our new Cavender Cadillac location this spring; but we are very hopeful.
If you would like to take a closer look at the current Cadillac crest or the outstanding vehicles that come with it, contact a Cavender Cadillac sales professional today.